Engagement that Converts – Five ways to improve the way you engage with leads. In the previous piece, we discussed how to find leads through Brickfish’s social listening platform, Nuvi, and the best tools to help your team stay on top of these opportunities. As you identify leads on social media, you must decide upon an engagement strategy to properly warm these leads and carry them through the buying cycle. As you identify leads on social media, you must decide upon an engagement strategy to properly warm these leads and carry them through the buying cycle. Possible engagement methods include contests, direct messaging, giveaways, influencer partnerships, and any strategic way to capture…

In the business world, leads are a touchy subject. Leads always seem to turn stale too quickly and no one wants to take responsibility for leads that don’t convert. The sales team will claim that the marketing team is sending over unqualified leads, and the marketing team will claim that the problem is in pitching and closing. The blame is quickly passed from one party to another and revenue plateaus – or worse – declines. While I could talk your ear off about how most leads are only called once or how cheesy marketing tactics are used to get quantity over quality leads, I’d like to focus on things you…

Last week, we outlined the “Do’s” of influencer marketing with tips to consider as you are creating an influencer marketing campaign. This week, we’ll be focusing on the opposite end of the spectrum. Here are some things to avoid while finding and working with brand influencers: Don’t Forget to Monitor Once you’ve defined your trackable details, set up your NUVI monitor to track the conversation. Monitor the reach and spread of posts, links, and hashtags used by your influencer to gauge the impact. NUVI can also help you understand how the posts are received by the public by tracking sentiment. You can also compare timelines to see spikes in conversation…

Some of your most powerful sales people are not your employees. As media consumption continues to change, so does the decision making process and buying cycle for the consumer. As consumers, we’re not only influenced by carefully curated ads, but also by the recommendations and the opinions of our peers, favorite bloggers, and celebrities. Leveraging influencers can create trust for a brand and reach consumers at a deeper level than a regular ad impression. As you plan influencer marketing campaigns, consider these tips to set yourself up for success. Align Values As you search for potential influencers, be sure that your influencer’s values align with your brand’s. Dig into your…

Don’t wait for extraordinary opportunities. Seize common occasions and make them great. – Orison Sweet Marden It can be difficult to immediately determine the ROI when your brand sponsors an event. The sponsorship package may include your brand’s logo on banners, a prime booth location, or an opportunity to host a panel or sub-event — but how do you know if those sponsorships are really working in your brand’s favor? Your staff manning the booth can do their best to collect business cards, emails, and distribute redeemable coupons and vouchers, but how are they impacting the buying process for event attendees? Chances are, your marketing and sales teams aren’t all…